To download your audience insights report, select Download Report at the bottom of the report page. A message will be displayed confirming that your request was submitted.

Your report will be formatted as an .xlsx file. Each insight will be captured on a separate tab with data captured in tables and in charts.

For example, the Cross Channel Engagement table:

This shows the percent of audience reached and the time spent per TV per day for both the target audience and the comparison audience who are involved in gaming or watching TV either in a traditional linear or deterministic streaming manner.

Note the percent of audience reached for Linear TV is 71.32 percent for the comparison audience and 51.41 percent for the target audience. The percent of audience reached for Streaming TV is 84.18 percent for the Samsung Universe audience and 99.27 for the general audience. The conclusion you can draw from this report is that the percent of audience reached for a Samsung Universe audience is greater for traditional linear TV viewing and greater for streaming viewing.