---
title: "Cross Channel FAQ"
slug: "cross-channel-faq"
updated: 2025-12-12T22:11:44Z
published: 2025-12-12T22:11:44Z
canonical: "help.dsp.samsungads.com/cross-channel-faq"
---

> ## Documentation Index
> Fetch the complete documentation index at: https://help.dsp.samsungads.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Cross Channel FAQ

**What do linear, streaming and gaming mean?**

  

Linear: Refers to any content watched via any HDMI connected devices like STB etc Streaming : Refers to any content watched on Samsung Smarthub’s native apps like Netflix, Prime video, TVPlus etc Gaming : Refers to any games played on HDMI contented Game consoles like Xbox, PS3, PS4 etc

**Why don't we have time spent for gaming?**

  
Samsung’s gaming data currently doesn't have time spent calculated due to dynamic nature of the games. We only can identify the gamers who played a specific game.

**Is the weekday / daypart engagement specific to TVs timezone?**

  
Yes it is specific to TVs timezone. If a tv is based in New York the definition of days of week or dayparts are based on EST.

**Why don't % of audience reached add up to 100?**

  
% of audience reached provides input about what % of audience were reached on Linear or streaming or gaming. The TV audience can be watching both linear and streaming, in this case they contribute to both.

**What do heavy, medium, light, non-linear and non-streamer mean?**

  

Heavy, medium and light is defined using Samsung universe content consumption during the study period chosen. The universe is broken into 3 buckets for given content consumption and users with top 33% are tagged as heavy, second 33% as light and last 33% light Using the time spent of these buckets as benchmark, audience content consumption buckets are defined HML Anyone who has not watched any linear content is called non-linear Anyone who has not watched any streaming content is called non- Streamer