---
title: "Creative Specifications"
slug: "creative-specifications"
updated: 2025-04-23T17:07:41Z
published: 2025-04-23T17:07:41Z
canonical: "help.dsp.samsungads.com/creative-specifications"
---

> ## Documentation Index
> Fetch the complete documentation index at: https://help.dsp.samsungads.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Creative Specifications

This document outlines the guidelines and requirements for importing creatives to Samsung DSP.

          
          

This document covers general specifications for all creative types. To view the requirements for a specific creative type, select the article about your selected creative type from the [Creative Types](/docs/creative-types) folder.

These specifications are essential to ensure that ads are displayed accurately across various platforms and devices while also maintaining compliance with industry standards.

## General requirements

The following requirements apply for all ad assets.

- **File format**: All ads must match the file format of the selected creative type. The formats accepted for each creative type can be found by selecting **+ New Creative** and then selecting **All Formats Discovery**.
  - For example, all Interactive Video Ads must be MP4/Video format and all Mobile Banner ads must be either JPEG, PNG, or GIF.
- **Color mode**: All ads should be in RGB color mode.

## Image specifications

The image creative must comply with the following specifications:

| Supported Formats | Maximum File Size |
| --- | --- |
| JPG, PNG, or GIF | 100 KB |

## Video specifications

| Setting | Value |
| --- | --- |
| Supported Format | MP4 |
| Aspect Ratios | 16:9 |
| Recommended Dimensions | 1920 x 1080 |
| Audio Codec | AAC or MP3 |
| Video Codec | H.264 |
| Clickthrough URL | Required |

| Setting | Desktop/Mobile/Tablet | Connected TV |
| --- | --- | --- |
| File Size | - **Maximum:** 50 MB. - **Recommended:** 30 MB for desktop and 10 MB for mobile/tablet. | - **Maximum:** 50 MB. - **Recommended:** 30 MB. |
| Duration | - **Maximum:** Up to 120 seconds. - **Recommended:** 15-30 seconds. | - **Maximum:** Between 5 and 90 seconds. - **Recommended:** 15-30 seconds. |
| Recommended Bit rate | Adaptive bitrate streaming | - **Maximum:** 10 Mbps / 10,000 kbps. - **Minimum:** 5 Mbps / 5,000 Kbps. Some publishers or exchange sellers require a file with a bit rate of 15,000 kbps. |
| Minimum Dimensions | 854 x 480 | 1280 x 720 |
| Recommended Frame Rate | 24 to 30 fps | 30 fps |