Creative Specifications
  • 26 Mar 2024
  • 1 Minute to read
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Creative Specifications

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Article summary

Please note that this page will be updated regularly to add more to the list.

This document outlines the guidelines and requirements that must be adhered to when creating and importing creatives to Samsung DSP.

These specifications are essential to ensure that ads are displayed accurately across various platforms and devices, while also maintaining compliance with industry standards and regulations.

Some common key specifications for ad assets include:

  • File format: Ads must be in specific file formats such as JPEG, PNG, GIF, MP4.
  • File size: Ad files are subject to size limits to optimize loading times and performance.
  • Resolution: Ads should be designed in the recommended resolution to guarantee clarity and quality on diverse screens.
  • Color mode: Ads should be in RGB color mode.

It is important to carefully review and respect the creative specifications to prevent potential issues or rejection of the ad.

You are encouraged to collaborate closely with designers and ad operations teams to ensure that creative assets meet all necessary requirements prior to importing and launching.

By following these guidelines, you can ensure that your ads are displayed accurately, effectively reach your target audience, and remain compliant with regulations to avoid any penalties or repercussions.

Below are the specifications required for each creative type in Samsung DSP.


The image creative must comply with the following specifications:

Supported FormatsMaximum File Size
JPG, PNG, or GIF100 KB


Supported FormatMP4
Aspect Ratios16:9
Recommended Dimensions1920 x 1080
Audio CodecAAC or MP3
Video CodecH.264
Clickthrough URLRequired
SettingDesktop/Mobile/TabletConnected TV
Maximum File Size50 MB.
We recommend 30 MB for desktop and 10 MB for mobile/tablet.
50 MB.
We recommend 30 MB.
DurationUp to 120 seconds.
We recommend 15-30 seconds.
Between 5 and 90 seconds.
We recommend 15-30 seconds.
Recommended Bit rateAdaptive bitrate streamingMin: 5 Mbps / 5,000 Kbps.
Max: 10 Mbps / 10,000 kbps.

Some publishers or exchange sellers require a file with a bit rate of 15,000 kbps.

Minimum Dimensions854 x 4801280 x 720
Recommended Frame Rate24 to 30 fps30 fps

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