Creative Specifications
- 23 Apr 2025
- 1 Minute to read
- DarkLight
Creative Specifications
- Updated on 23 Apr 2025
- 1 Minute to read
- DarkLight
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This document outlines the guidelines and requirements for importing creatives to Samsung DSP.
This document covers general specifications for all creative types. To view the requirements for a specific creative type, select the article about your selected creative type from the Creative Types folder.
These specifications are essential to ensure that ads are displayed accurately across various platforms and devices while also maintaining compliance with industry standards.
General requirements
The following requirements apply for all ad assets.
- File format: All ads must match the file format of the selected creative type. The formats accepted for each creative type can be found by selecting + New Creative and then selecting All Formats Discovery.
- For example, all Interactive Video Ads must be MP4/Video format and all Mobile Banner ads must be either JPEG, PNG, or GIF.
- Color mode: All ads should be in RGB color mode.
Image specifications
The image creative must comply with the following specifications:
| Supported Formats | Maximum File Size |
|---|---|
| JPG, PNG, or GIF | 100 KB |
Video specifications
| Setting | Value |
|---|---|
| Supported Format | MP4 |
| Aspect Ratios | 16:9 |
| Recommended Dimensions | 1920 x 1080 |
| Audio Codec | AAC or MP3 |
| Video Codec | H.264 |
| Clickthrough URL | Required |
| Setting | Desktop/Mobile/Tablet | Connected TV |
|---|---|---|
| File Size |
|
|
| Duration |
|
|
| Recommended Bit rate | Adaptive bitrate streaming |
Some publishers or exchange sellers require a file with a bit rate of 15,000 kbps. |
| Minimum Dimensions | 854 x 480 | 1280 x 720 |
| Recommended Frame Rate | 24 to 30 fps | 30 fps |
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