---
title: "Conversion Groups"
slug: "conversion-groups"
updated: 2024-01-31T22:31:11Z
published: 2024-01-31T22:31:11Z
canonical: "help.dsp.samsungads.com/conversion-groups"
---

> ## Documentation Index
> Fetch the complete documentation index at: https://help.dsp.samsungads.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Conversion Groups

### Use a Conversion Group to create a Smart Audience

You can use a Conversion Group to create the Smart Audience. A Conversion Group defines how the Samsung DSP interprets data received from a segment implemented on a website.

More specifically, a Conversion Group is an action that is recorded when a user engages an ad and performs a task that provides value, for example, clicking a link or puchasing a product. Typically, a counting method and timeframe are used to verify the conversion is legitimate. You can use a segment included in a Conversion Group to track actions taken by customers.

1. To use a Conversion Group to help define the Smart Audience, click the **+Add** button in the Conversion Group field to display the Conversion Group list. The Conversion Group list displays. Conversion Group selection is optional.

![image.png](https://cdn.document360.io/287afab9-a086-4024-a782-6cbdb167f005/Images/Documentation/image-IT6LCUPG.png?sv=2026-02-06&spr=https&st=2026-11-12T19%3A04%3A43Z&se=2026-11-12T20%3A04%3A43Z&sr=c&sp=r&sig=3Zm8tSXgpGYJCvSqb85q95kS0ZdO6gn6hQtg%2BMEWJjs%3D)

1. Click a Conversion Group to use as a method to create your new Smart Audience.
2. Click **Add Conversion Group**. The Conversion Group displays in the Conversion Group text box and the Event Name field displays.
3. In the Event field, click the **+Event** button. The Event text box displays.
4. Provide an event name.

          
          

You can provide up to five events using the Plus (**+**) button. Make sure the event name is exact. Event selection is optional. Ensure the event name is spelled correctly. Special characters will be ignored.

![image.png](https://cdn.document360.io/287afab9-a086-4024-a782-6cbdb167f005/Images/Documentation/image-2YWJ1OH3.png?sv=2026-02-06&spr=https&st=2026-11-12T19%3A04%3A43Z&se=2026-11-12T20%3A04%3A43Z&sr=c&sp=r&sig=3Zm8tSXgpGYJCvSqb85q95kS0ZdO6gn6hQtg%2BMEWJjs%3D)