Connected TV video flight
  • 27 Nov 2023
  • 1 Minute to read
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Connected TV video flight

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Article summary

Third party inventory is not yet supported in every region. For now, only the following locations have access: USA and CA.

Connected TV Video flights target audiences consuming video content via OTT apps. OTT apps deliver video content to users' devices via the internet, as opposed to traditional channels such as cable. Connected TV devices include OTT devices and Game Consoles.

Settings

In the flight configuration page, edit the sections of the following tabs as described.

Strategy tab

  1. Under General Settings, click Bid Tactic.
  2. In the Bid Amount field, enter $25.

Targeting tab

  1. Under the Content category, click Platform and select App.
  2. Under the Targeting category, click Device and Browser.
  3. Select the following options, one at a time, and click Include:
    1. Connected TV
    2. Game Console
  4. Once the 2 device types have been added, you will see the following screen, showing that these 3 device types are included in the audience:
    image.png

For Connected TV inventory, make sure to NOT select the following targeting options, as they will prevent delivery for this flight:

  • Fold (Position)
  • Contextual categories
  • Viewability
  • Brand Safety
  • Suspicious activity

Creative Tab

Creative types compatible with this inventory are:

  • Video
  • Ad Server VAST URL

Select the supported creative types by clicking the checkmark icons on the left of the creative listing.

Included creatives will have a green colored checkmark icon.
Creatives that have not been included will have a grey check mark icon.
Clicking it will include the creative and the icon will be replaced with a green check mark icon.

Creatives that contain a VPAID component (such as viewability tracking) will greatly reduce the available inventory as VPAID is not widely supported on Connected TV inventory.


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