Samsung DSP App Install allows users to create audiences based on TV users who installed or uninstalled a Smart TV app in a given time period. This feature also helps to attribute TV app installs for campaigns. When used in conjunction with App ...

With App Launch , you can build an audience based on the number of times an application was opened from a Samsung TV. This allows you to easily target and categorize users related to the content they consumed (streaming vs gaming). Feature Avail...

App Usage provides you with information regarding the amount of time viewers spent on a specific open application. This can be used as a complementary segment of App Launch . Feature Availability Some features are not supported yet in every r...

This option is useful for retargeting or suppressing audience segments based on their prior exposure to ad impressions. An audience based on campaign exposure is built by leveraging historical data from campaigns that have been run on the Samsung ...

This option enables targeting of audiences based on viewership of specific linear programs according to Credit and Genre. This option enables leveraging of metadata associated with the linear content to build audiences and target them in Campaigns...

The Connected Devices targeting solution allows you to identify devices connected to Samsung TVs, so you can build campaign strategies focused on audiences who use those devices during a certain study period. Users can browse and target by devic...

The Custom Content feature enables Samsung DSP users to onboard their video content (e.g., clips from linear ads) for registration on Samsung’s ACR (Automatic Content Recognition) servers. This enables monitoring exposure to the custom content as ...

Language is a segment targeting feature that provides a list of languages based on the primary language of linear TV channels captured by Samsung TVs. Viewership threshold filtering is used to collect the time TV users spend on channels associat...

This option enables adding segments based on their viewership of ads between programs on Linear TV. Segments can be defined based on viewership of ads for a specific brand or even as granular as the actual creatives, and can include study periods ...

Samsung Ads uses Mobile App Name and App Category to target mobile-based behavior in Samsung DSP. Data is consistently being gathered from all Galaxy devices regarding who has used specific apps, how long they were engaged with that app, at wh...

This option is for audiences watching a given network where linear program content was aired within the last 16 months. These are the major broadcast networks that may be associated with multiple local/national channels. Feature Availability Som...

Political advertising in presidential election years has become a substantial source of interest across all local broadcast, local cable, satellite, radio, digital and Over the Top Television (OTT) channels. The Political Ads feature allows you to...

Remote File gives the option to create audiences using a list of TV IDs provided through an S3 link. Feature Availability Some features are not supported yet in every region. Use this table to see if you have access to this feature based on yo...

The Samsung TV Info option allows you to build audiences using Samsung TV system data such as TV OS, Model, Year, Chipset, and ISP associated with the TV. If you are building an audience including Samsung TVs located in the countries listed below,...

This option allows you to build audiences based on the television networks and/or programs that were broadcasted on Samsung TV Plus. Feature Availability Some features are not supported yet in every region. Use this table to see if you have acce...

The Universal Guide for Samsung Smart TV is a menu that helps users find content across multiple streaming services and broadcast channels. The Universal Guide feature in Samsung DSP allows you to build audience segments that capture user acti...

This option is to target gaming audiences from different gaming platforms by console, genre, game titles for games played on consoles connected to Samsung TVs. The Samsung ACR system detects the gameplay through the game fingerprints. Feature Av...

This option enables targeting audiences based on their viewership of clips or on-demand videos and movies. Feature Availability Some features are not supported yet in every region. Use this table to see if you have access to this feature based o...

This option uses the pixel you implemented in a website to build audiences that can be used on non-cookie-based inventory. See Segments (Pixels) to determine the segment type you want to use. Based on your selection, see Standard segment or U...

Off-the-Shelf (OTS) provides you the ability to use a collection of Samsung proprietary segments that you can combine for better targeting. These segments include data on user behavior, interests, demographics, and more, allowing for more precise t...