---
title: "Audience Combination"
slug: "audience-combination"
updated: 2023-09-29T15:13:17Z
published: 2023-09-29T15:13:17Z
canonical: "help.dsp.samsungads.com/audience-combination"
---

> ## Documentation Index
> Fetch the complete documentation index at: https://help.dsp.samsungads.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Audience Combination

If this feature is not available in your *Audience Builder*, please contact your *Account Manager* (i.e., Admin).

_Audience Combination *provides an additional dimension and new possibilities in targeting audiences. By leveraging the _AB Audiences* feature, refining audiences is simplified by combining existing audiences with other existing audiences, a custom audience, or segment(s).

For example, if you created an audience related to Networks, you can reuse this audience and add other *Networks* segments to upgrade/complete your targeting.

## Combining Audiences

1. Follow the procedure described in [Audiences](/v1/docs/audiences) to create an audience.
2. Under the Audiences section, select **AB Audiences**.  

![](https://cdn.document360.io/287afab9-a086-4024-a782-6cbdb167f005/Images/Documentation/0e3b4a36-4ec8-41b2-9d84-f33d8e53318d.png?sv=2026-02-06&spr=https&st=2026-11-10T18%3A09%3A25Z&se=2026-11-10T19%3A09%3A25Z&sr=c&sp=r&sig=z3DEq4hXTnOkDGIyg1ZMUsjv56HZahcG40VT0Rxc%2Bz0%3D)

          
          

Some considerations to take into account:

- Only audiences created after Jan 30th 2022 and with **AVAILABLE** status are displayed in this view.
- In order to combine an audience created prior to Jan 30th 2022, this will require creating a duplicate of that audience. The duplicate audience can then be combined. To duplicate the audience:
  - Select the Duplicate option under the campaign listing:  

![](https://cdn.document360.io/287afab9-a086-4024-a782-6cbdb167f005/Images/Documentation/image-1687801746247.png?sv=2026-02-06&spr=https&st=2026-11-10T18%3A09%3A25Z&se=2026-11-10T19%3A09%3A25Z&sr=c&sp=r&sig=z3DEq4hXTnOkDGIyg1ZMUsjv56HZahcG40VT0Rxc%2Bz0%3D)
  - On the audience page, select the Duplicate option:  

![](https://cdn.document360.io/287afab9-a086-4024-a782-6cbdb167f005/Images/Documentation/image-1687801763080.png?sv=2026-02-06&spr=https&st=2026-11-10T18%3A09%3A25Z&se=2026-11-10T19%3A09%3A25Z&sr=c&sp=r&sig=z3DEq4hXTnOkDGIyg1ZMUsjv56HZahcG40VT0Rxc%2Bz0%3D)
- By default, the page will list the audiences that you have created. You can remove the filter to access the remaining audiences created under the same buyer account.  

![](https://cdn.document360.io/287afab9-a086-4024-a782-6cbdb167f005/Images/Documentation/image-1687801786427.png?sv=2026-02-06&spr=https&st=2026-11-10T18%3A09%3A25Z&se=2026-11-10T19%3A09%3A25Z&sr=c&sp=r&sig=z3DEq4hXTnOkDGIyg1ZMUsjv56HZahcG40VT0Rxc%2Bz0%3D)

1. Select the AB Audiences to combine by checking their respective checkboxes and clicking the *Add Segments* button in the bottom right-hand corner.  

![](https://cdn.document360.io/287afab9-a086-4024-a782-6cbdb167f005/Images/Documentation/88bc9cef-5cf9-490d-9a90-ad757e1c7fc4.png?sv=2026-02-06&spr=https&st=2026-11-10T18%3A09%3A25Z&se=2026-11-10T19%3A09%3A25Z&sr=c&sp=r&sig=z3DEq4hXTnOkDGIyg1ZMUsjv56HZahcG40VT0Rxc%2Bz0%3D)
2. Select *AND* or *OR* for an intersection or union operation respectively and click the *Create Audience* button. This audience can then be further refined by using the *Audience Refinement* feature (see [Audience Refinement](/v1/docs/audience-refinement) for more details).  

![](https://cdn.document360.io/287afab9-a086-4024-a782-6cbdb167f005/Images/Documentation/d72e4a58-82c7-44f5-a8d7-7346f99bce1f.png?sv=2026-02-06&spr=https&st=2026-11-10T18%3A09%3A25Z&se=2026-11-10T19%3A09%3A25Z&sr=c&sp=r&sig=z3DEq4hXTnOkDGIyg1ZMUsjv56HZahcG40VT0Rxc%2Bz0%3D)
3. Upon the creation of the resulting audience, a confirmation message will be displayed.

## Description of the columns

- **Name**: This column displays the name given to the audience when it was created.
- **Audience Type**: This column indicates the type of audience.

          
          

Use the *Audience Type* filter to leverage *Refined* audiences. See [Audience Refinement](/v1/docs/audience-refinement).

- **Requester**: This column displays the username who created the audience.
- **Audience Creation**: This column indicates the date and time that the audience was created.
- **Smart TV List ID**: This column displays the ID number associated with an audience.
- **Smart TV List Last Updated**: This column indicates the last time an audience has been edited.
- **Estimated Count**: This column shows the size of the audience, i.e., the number of devices that will be targeted by a campaign.