---
title: "App Launch"
slug: "app-launch"
updated: 2025-12-12T01:38:33Z
published: 2025-12-12T01:38:33Z
canonical: "help.dsp.samsungads.com/app-launch"
---

> ## Documentation Index
> Fetch the complete documentation index at: https://help.dsp.samsungads.com/llms.txt
> Use this file to discover all available pages before exploring further.

# App Launch

With *App Launch*, you can build an audience based on the number of times an application was opened from a Samsung TV. This allows you to easily target and categorize users related to the content they consumed (streaming vs gaming).

## Feature Availability

Some features are not supported yet in every region. Use this table to see if you have access to this feature based on your location.

| Region | Country |
| --- | --- |
| Asia | IN, KR |
| Europe | GB, FR, DE, IT, ES, AT, CH, BE, BG, HR, CY, CZ, DK, EE, FI, GR, HU, IE, LV, LT, LU, MT, NL, PL, PT, RO, SK, SI, SE |
| Oceania | AU, ID, MY, NZ, PH, SG, TH, VN |
| North America | USA, CA |
| South America | BR, MX |
| Middle East/North Africa | AE, EG, SA |

Only authorized applications are presented in the list. Contact your Account Manager (i.e., Admin) if you want to request a specific application to be whitelisted and added to your buyer account.

![Image](https://cdn.document360.io/287afab9-a086-4024-a782-6cbdb167f005/Images/Documentation/image-0IAVDXXB.png?sv=2026-02-06&spr=https&st=2026-11-10T19%3A05%3A40Z&se=2026-11-10T20%3A05%3A40Z&sr=c&sp=r&sig=xDTb10D0eIDVLRo2SOPp7xaCAYTVXrLv0PV0t7voado%3D)

- **Study Period**: Samsung DSP enables you to build audiences based on a static study period, with pre-defined date ranges (7 days, 30 days, 90 days, 6 months, last year) or custom ranges. Enter the date range for the study period and click on **Apply**.  

![image.png](https://cdn.document360.io/287afab9-a086-4024-a782-6cbdb167f005/Images/Documentation/image-ORNHZR99.png?sv=2026-02-06&spr=https&st=2026-11-10T19%3A05%3A40Z&se=2026-11-10T20%3A05%3A40Z&sr=c&sp=r&sig=xDTb10D0eIDVLRo2SOPp7xaCAYTVXrLv0PV0t7voado%3D)

  

OR  

- **Rolling Window**: The Rolling window enables the creation of audiences based on a continuously refreshed dataset with respect to the current date, e.g., last 7 days, last 30 days, etc. The rolling window period can be up to a year, defined either in days (1-365) or weeks (1-52), and requires an end date. For the end date, any day between the current date and up to a year ahead may be selected.  

![image.png](https://cdn.document360.io/287afab9-a086-4024-a782-6cbdb167f005/Images/Documentation/image-04SP1WZ6.png?sv=2026-02-06&spr=https&st=2026-11-10T19%3A05%3A40Z&se=2026-11-10T20%3A05%3A40Z&sr=c&sp=r&sig=xDTb10D0eIDVLRo2SOPp7xaCAYTVXrLv0PV0t7voado%3D)

## Audience Details

Use the *Search Bar* to filter the list based on the ID or name.

### Data details

- **Data Source**: The App Launch segment in *Audience Builder* is based on the Smart TV apps installed on Samsung TVs. Samsung TV’s operating system collects this data and only collects information related to the user’s action of opening an application.
- **Data Scope**: The App Launch data in *Audience Builder* is limited to 2016+ Samsung TV models and only collects launch activity data.
- **Data Calculation**: The App Launch feature in *Audience Builder* identifies all the TV IDs which are associated with a specific list of apps selected by the user during the period of consideration.
- **Data Availability/delay**: This App Launch segment in *Audience Builder* is currently collected across all regions but activated in *Audience Builder* for specific regions. This data is updated every 24 hrs currently.