--- title: "Advertisers" slug: "advertisers" updated: 2025-09-18T01:30:43Z published: 2025-09-18T01:30:43Z canonical: "help.dsp.samsungads.com/advertisers" --- > ## Documentation Index > Fetch the complete documentation index at: https://help.dsp.samsungads.com/llms.txt > Use this file to discover all available pages before exploring further. # Advertisers An advertiser is a company or individual who showcases their product by purchasing publisher's advertising space. The primary goal of this marketing is to achieve a return on investment (ROI) from the target audience while increasing brand awareness. By using Samsung DSP, advertisers can take advantage of advanced targeting options and real-time bidding to reach their desired audience effectively. Setting up the *Advertiser* section is crucial as it encompasses many features for billing purposes. Additionally, it ensures that creatives or conversions are not associated incorrectly. ## Accessing Advertisers You can access Advertisers by clicking on **Data** and selecting **Advertisers**. From this page, you can: ![data-list-option.png](https://cdn.document360.io/287afab9-a086-4024-a782-6cbdb167f005/Images/Documentation/data-list-option.png?sv=2026-02-06&spr=https&st=2026-11-04T05%3A24%3A56Z&se=2026-11-04T06%3A24%3A56Z&sr=c&sp=r&sig=DVcKzh1SE6HyuxgIv7IsDneLS4WvvibKZhBLDu4zTo0%3D) - Use the **Status** drop-down list [1] to filter the view by presenting only Archived or Active items in the list. - Use the **Column picker** icon [2] to customize the view. - Use the **Filter text box** [3] to find an item in the list by its name or ID. - Download the listing as a CSV file by clicking on the **CSV** button [4]. ## Creating an advertiser - In the upper right-hand corner, click on **+New Advertiser** and follow to the General Settings. ![image.png](https://cdn.document360.io/287afab9-a086-4024-a782-6cbdb167f005/Images/Documentation/image-ZMIA5F0C.png?sv=2026-02-06&spr=https&st=2026-11-04T05%3A24%3A56Z&se=2026-11-04T06%3A24%3A56Z&sr=c&sp=r&sig=DVcKzh1SE6HyuxgIv7IsDneLS4WvvibKZhBLDu4zTo0%3D) ### General Settings ![image.png](https://cdn.document360.io/287afab9-a086-4024-a782-6cbdb167f005/Images/Documentation/image-Q3X5PUXD.png?sv=2026-02-06&spr=https&st=2026-11-04T05%3A24%3A56Z&se=2026-11-04T06%3A24%3A56Z&sr=c&sp=r&sig=DVcKzh1SE6HyuxgIv7IsDneLS4WvvibKZhBLDu4zTo0%3D) 1. **Name**: Enter the name of the advertiser that will be associated with the campaigns you plan to create. 2. **Default Margin**: This is inherited from the buyer by default but can be specified as CPA, CPC, CPCA, CPM, Fixed. 3. **Political Advertiser**: Select this option to indicate whether the advertiser intends to broadcast politically-oriented ads. When this option is enabled, the **Industries** field will be grayed out, with **Politics** automatically selected. 4. **Country** (available when Political Advertiser is enabled): Select the country where this advertiser is located. If you select **United States**, please fill out the *Additional Information For Political Advertiser* section to provide the necessary information about this advertiser. See the [Additional Information For Political Advertiser](/docs/advertisers#additional-information-for-political-advertiser) section for more information. 5. **Industries**: Use the drop-down list to choose the appropriate category that best represents the advertiser. If you opt for the **Political Advertiser** option for the United States, there are certain considerations to keep in mind: - The flights associated with campaigns from this advertiser will have restricted targeting. Samsung DSP will automatically exclude Washington and Virginia states in the **Geography** section of the **Flight Targeting** tab. - You have the possibility to include or exclude **Congressional Districts** in the **Geography** section. Congressional districts are electoral divisions for the purpose of electing members of the US House of Representatives. See [Flight Targeting](/docs/flight-targeting) for more information. - Samsung DSP stores the creatives for 1 year for audit and compliance purpose. The following option is not supported yet in every region. For now, only the following locations have access: IN, AU, USA, CA, BR, and MX. 1. **Linear TV Ads Reach**: Ticking this option increases your campaign’s unique reach by taking into account the exposures from Linear TV ads. Note that this does not affect your frequency cap unless you tick the *Linear TV ads* option in the *Advertiser Frequency* section. ### Additional Information For Political Advertisers This section is required only if you enable the **Political Advertiser** option. ![image.png](https://cdn.document360.io/287afab9-a086-4024-a782-6cbdb167f005/Images/Documentation/image-L4K3Q9BE.png?sv=2026-02-06&spr=https&st=2026-11-04T05%3A24%3A56Z&se=2026-11-04T06%3A24%3A56Z&sr=c&sp=r&sig=DVcKzh1SE6HyuxgIv7IsDneLS4WvvibKZhBLDu4zTo0%3D) 1. **Advertiser Address**: Enter the address of the advertiser. 2. **Payment Method**: Select the payment terms for the invoice from the drop-down list. You can select either **Prepaid** or **Net X**, where X represents the number of calendar days the person has to make the payment after receiving the bill. 3. Tick the checkbox to certify that the information provided is accurate for identification. ### Advertiser Frequency 1. **Frequency cap**: See [Advertiser Frequency Cap](/docs/advertiser-frequency-cap) to learn how to add a frequency cap. See [Frequency cap](/docs/frequency-cap) for more information about this feature. The following option is not supported yet in every region. For now, only the following locations have access: IN, AU, USA, CA, BR, and MX. 1. **Linear TV Ads** optional: Increase your campaign frequency count with linear ad exposures. The linear TV ads exposures that will increment the frequency count are the same as those selected in the Linear TV ads reach section. When this option is selected, the Linear TV ads impressions will also be counted in the frequency cap. This option is only in effect when a frequency cap by IP address is set.