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    Advertiser Frequency Cap
    • 13 Oct 2023
    • 3 Minutes to read
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    Advertiser Frequency Cap

    • Updated on 13 Oct 2023
    • 3 Minutes to read
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    Article summary

    Frequency Cap restricts Samsung DSP from targeting audiences that were exposed multiple times to the same ad within a specific time frame. Using this feature ensures:

    • Samsung DSP displays your ad reasonably per individual user or household based on the IP or device ID.
    • An increase of your campaign's unique reach by taking into account the exposures from Linear TV ads in your frequency cap. See Use Case: Frequency Management for more details.

    For convenience, if you set a Frequency Cap to an Advertiser, Samsung DSP will apply it to all lower levels (Campaign Groups, Campaigns, and Flight) associated with this Advertiser. This inheritance system saves you time from specifying the same Frequency Cap to those elements.

    Adding an Advertiser Frequency Cap

    The Advertiser Frequency Cap can be assigned:

    From the Setup sectionFrom a Campaign GroupFrom a CampaignFrom. a Flight
    1. On the left menu, click on Setup and select Advertisers.
    2. You will see the option under the Advertiser Frequency section.frequency-cap-data-section.png
    1. When creating/editing a Campaign Group, click on Edit under the Campaign Group Frequency section.advertiser-frequency-cap-campaign-group.png
    2. You will be redirected to the Advertisers page.
    1. When creating/editing a Campaign, click on Edit under the Campaign Frequency section.advertiser-frequency-cap-campaign.png
    2. You will be redirected to the Advertisers page.
    1. Under the Strategy tab, select the Frequency Cap section.
    2. Click on Edit.advertiser-frequency-cap-flight.png
    3. You will be redirected to the Advertisers page.

    On the Advertisers page, under the Advertiser Frequency section:

    1. Click on +Add. It will expand the following fields for defining your frequency cap:
      frequency-cap-set.png

      1. The first field serves to set the maximum number of views.
      2. The second field serves to set the interval (per minute, hour, day, week, month, or forever. Forever means the entire length of the campaign.
      3. The third field serves to help Samsung DSP at determining how Frequency Caps should be applied based on the environments, systems playing the ad.

    frequency-cap-selection.png

    When it comes to the frequency with which the ad is displayed to a viewer, Samsung DSP tracks views by event, not by calendar period. For example, if you select 1 view per month and your ad is displayed on May 24 at 11 p.m., the viewer will not see ads from this campaign/flight until June 25.
    If you select Forever, Samsung DSP will show your ad every 60 days.

    • Device means the use of the Device ID as the unique identifier for frequency capping. If you select this option, Samsung DSP will deliver your ads only to identifiable devices or cookie-enabled browsers. By identifiable devices, we refer to devices attached with a Unique Identifier such as AAID, GAID. We suggest that you select By Device for ads that will run on a desktop computer, mobile phone, tablet, or Samsung TVs listed as Audiences. Please note that this might reduce available inventory.
    • IP address means the use of the IP Address as the unique identifier for frequency capping. If you select this option, Samsung DSP will show your ads only to devices that provide their full IP address. This means that truncated IP addresses or devices that don't share or leave undefined their IP address will be excluded. We recommend that you select By IP for ads that will run on Connected TVs. Please note that this might reduce available inventory.

    Changing counting methods during flight delivery might exceed the threshold you set for the frequency cap.

    Connected TVs refer to non-Samsung Smart TVs, Streaming Devices, Game Consoles.

    • Samsung DSP applies the Frequency Caps following a boolean logic using the AND operator to combine the parameters you set at upper levels (Advertiser, Campaign Group, Campaign etc,).
    • The Frequency Cap you set at lower levels must always respect the limit of their immediate parents.
    • If you need to set multiple Frequency Caps, we highly recommend you to apply them at different lengths (such as minute, hour, day, week, month, or forever (entire duration of the flight)) for each level.

    For example, let’s say you set the following* Frequency Caps*:

    • At the Advertiser level: maximum 5 views per month by device.
    • At the Campaign Group level: maximum 4 views per day by device.
    • At the Campaign level: maximum 3 views per week by device.

    If you set a Frequency cap at the Flight level, the value should be within the range of what was set for the Campaign (in this case, less than 3 views per week or at a day, hour or minute frequency).

    Remove an advertiser frequency cap

    Click on the X on the right side of the frequency cap.
    remove-frequency-cap.png

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