This page gathers the improvements brought to the Samsung DSP platform to enhance the user experience.

Q4

Release Spotlight

Revamping the Budget section

December 14, 2023

As part of our commitment to constantly improving the user experience, we have recently redesigned the Budget section within the Campaign form.

Learn More

Q3

Release Spotlight

Campaign Email Alerts

July 5, 2023

To make it even easier for you to stay connected to your campaigns, we’re rolling out this new feature to help you monitor and improve performance.

Learn More

Language Targeting

July 21, 2023

Language is a new segment targeting feature that provides a list of languages based on the primary language of linear TV channels captured by Samsung TV.

Learn More

FreeWheel Integration

July 21, 2023

The FreeWheel ad exchange is fully integrated into Samsung DSP so that you can enjoy the efficiency of programmatic advertising directly in the DSP.

Learn More

See other release notes

Q2

Release Spotlight

Advanced Analytic Dashboard

June 21, 2023

The Advanced Analytics Dashboard allows users to check all their critical metrics in one place from impressions to CTR and spend for all active campaigns.

Learn More

Universal Guide Targeting

June 21, 2023

The Universal Guide is a service in Samsung TVs that helps TV users discover content across various OTT app providers, including Samsung TV Plus.

Learn More

Off-the-Shelf Segments (OTS)

May 3, 2023

These pre-built segments quickly accomplish targeting requirements, bringing scale while supporting complex segmentation.

Learn More

See other release notes

Q1

Release Spotlight

Smart Audiences

March 29, 2023

Smart Audiences allow you to identify the best possible target audience to improve campaign performance.

Learn More

Marketplace Updates

January 11, 2023

We have launched four new Marketplace features designed to empower users to streamline their deal management workflow.

Learn More

Linear TV Updates

January 5, 2023

With this latest release, building your audiences based on Linear TV data becomes an easier, richer, and faster experience.

Learn More

See other release notes