1st Screen

The 1st Screen creative type positions your brand in the Samsung 1st Screen Ad – the most visited space on Samsung TVs.

Samsung 1st Screen Ad offers high visibility for your brand by engaging viewers as they navigate to live TV, streaming apps, and gaming.

• Serve the last ad viewers see before they stream.
• Influence viewing at the perfect moment when viewers are searching for content.
• Drive incremental reach of your linear TV buy.
• Drive engagement with strong creatives – auto play video, display, etc.

Depending on the TV models you plan to target, see 1st Screen (2016 - 2021) for more information about the configuration.

1st Screen Plus

Exclusively available on Samsung TV's latest model years, this impactful creative type gives advertisers more real estate on the Samsung TV Smart Hub than ever before at no additional cost.

With capabilities to run auto-play video or eye-catching imagery, Samsung 1st Screen Plus showcases your high-impact creative as soon as your customers turn on their TV.

See 1st Screen Plus for more information about the configuration.

1st Screen Masthead

1st Screen Masthead is a high-impact opportunity for advertisers to reach content seekers immediately as the screen is turned on with a wide canvas to display creative messaging.

This ad format enhances the impact of advertising through its persistent position in the most visible and frequented part of the TV experience. The ad is visible at the top of the screen (by default) when the TV is turned on and does not require users to engage with the 1st Screen launcher.

The 1st Screen Masthead is the largest ad to be seen on a Samsung TV and allows advertisers to have high visibility immediately as the screen is turned on or when users return to Home.

See 1st Screen Masthead for more information about the configuration.